Wednesday, August 09, 2006

Nike plus iPod = Wow! Levis plus iPod = Oy!

I mentioned the magic shoes that talk to my iPod a few weeks ago. They look good. They work fantastically. There's a terrific website that tracks your progress. And there are even some very cool looking shirts and jackets with iPod pockets and ear-bud cord managers.

On the other hand, Engadget reveals how badly another iconic American brand has stumbled in an attempt to embrace the iPod phenom. It's been a long time since Levi's was really cool. The iPod pants ain't gonna help get it back there.

The last cool thing that Levi's did was have Spike Jonze direct their TV ads ten years ago. (Agency: Foote Cone & Belding, S.F. GCD/CW: Chuck McBride)

Levi's commercial by Spike Jonze

BTW... To bring this post full circle: Jonze and McBride also teamed for the amazing "Morning After" Y2K apocalypse spot for Nike. (Wieden + Kennedy was the agency)

(tags: iPod, Nike, Spike Jonze, Chuck McBride)