According to Tom Foremski on ZDNet, an exec from Waggener Edstrom, lead PR agency for Microsoft, says he doesn't get blogging. Tom reminds readers that former Microsoft Tech Geek Blogger Robert Scoble (now with PodTech) "created many millions of dollars in positive publicity for Microsoft, on a salary of less than $100K. I don't think WaggEd could have done a fraction of that, for 100 times the payment Mr Scoble received." Amen to that. Scoble's role in providing a human, humane view into Microsoft continues even now that he's left.
And just yesterday, Robert pondered whether he was losing his blog power since leaving Microsoft.
(tags: blogging, Scoble, Robert Scoble, Microsoft)