Is the Apple TV only 720p HD? That really, really, really sucks. If that’s true this thing is dead on arrival. Apple, the entire industry is ahead of you if that’s true.I have three things to say about that:
One. Robert is super busy right now at CES. So, while he has the specs right, I don't think he's digested the purpose of the product. All it's supposed to do is get stuff from iTunes onto your TV. (Apple's tag line: "if it's in iTunes, it's on TV.") It's not a game box. Not a DVR. Not a YouTube player. It's just for getting stuff from iTunes (and photos) to the TV.
Guess what I have in my iTunes? Hours of unwatched episodes of the ScobleShow. Robert is doing a really good series of video interviews with tech CEOs and demos of new products. I subscribe to his podcast, but I've only watched a few episodes.
Robert should be encouraging me to get Apple TV so I can watch his show from the comfort of my living room. (They're not 1080p, but they're really, really good. -- not sucky, DOA, or behind the entire industry.)
B. Robert's at CES right now, which projects a Reality Distortion Field almost as powerful as Steve's. CES is a super-saturated environment of HDTV displays. Acres and acres of glass. And 1080p is all the rage this year.
But here's the dirty secret of 1080p:
While it's true that a 1080p screen can show more pixels than the first generation of HDTV sets, no broadcaster is supplying that many pixels. Not cable. Not satellite. Not over the air. And there are no plans to change that any time soon.
Third. If you have a problem with the resolution of Apple TV, take it to the source: The gating factor is bandwidth for downloading. How long does it take to get the file at the bit-rates that you and Apple are willling to pay for. You do the math, I'm an English major.
Mickeleh's Take: Robert is correct in noting that what Apple TV does is pretty much a subset of what Xbox 360 does. Except for this: what 360 doesn't do is deliver my iTunes library to my TV. So that's why I'm planning to get an Apple TV and watch me some ScobleShow.
Apple says it clearly, if not prominently:
"Apple TV works with widescreen, enhanced-definition or high-definition TVs capable of 1080i, 720p, 576p, or 480p resolutions..."But I wonder how many people won't notice that until they open the box?
While TVs that meet Apple's requirements dominate current retail sales, they're far from dominating the installed base of TVs. (See also Scoble's lament that his Dad isn't in the digital TV generation.) If you have an older TV, you're just not going to be able to make the connection.
Mickeleh's Take: There are more than enough modern TVs to make Apple's numbers, but there are also many more older TVs that will make headaches for the returns counter at the Apple store. Apple's delay on shipping the product gives them all another few weeks to stock up on aspirin.
Other Mickeleh's Takes on Apple TV:
One Week with Apple TV (Review)
Apple TV--Scoble Likes It!
The Big Gotcha of Apple TV:
It Might Not Work on Your TV
Apple, Pioneer of Accessible Solutions,
Neglects Closed Captions in Apple TV
(Tags: CES, Apple TV, Steve Jobs, CES, Scoble, Scobleizer, HDTV)