Linda Stone, who is wise and savvy enough to have managed successful careers at both Apple and Microsoft, examines how our many channels of communication and our fear of missing out on something important messes with our minds. People who attend meetings while surfing and blogging on their laptops and answering email on their Blackberry's may be beyond parody, but they're all around us. Linda says too many of us live in a state of Continuous Partial Attention, that it's driving us to distraction. Literally. And that there are important opportunities in offering relief to a population drowning in it's own split focus. Linda offers a concise overview of Continuous Partial Attention in the upcoming Harvard Business Review. HBR ranks CPA as #7 in its breakthrough ideas of 2007.
Mickeleh's Take: The article is short enough to take in even if you're drowning in CPA yourself, but it's worth some focused time to digest and ponder. Linda suggests folks seek immersion in iPod as a refuge from CPA. Hmmm. If email, cell phones, and IMs are enticements to CPA, and the iPod is a relief, where does that put the iPhone? It's got 'em all. It may be an entire ecosystem of disease and cure. No wonder we're going crazy for it.
(Tags: Linda Stone, CPA, Continuous Partial Attention, Trends, Business, Living, iPhone)