Microsoft is spewing half a billion dollars to ensure that we all have a Pavlovian response linking the word "Wow!" to the new Vista operating system.
It's too late for geezers like me. I'm hard-wired. When I hear "Wow!" I spit-back, "I saw color TV!" Here's the jingle (mp3) that did me in. (It's from Dave Pruiksma's collection.)
Mickeleh's Take: RCA's challenge in the 50s was to advertise color TV to people watching black and white TVs. If you can't demo the picture, hire someone to scream, "Wow!" Better "Wow" than "Bow Wow."
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(Tags: Vista, Advertising, Microsoft, TV)