The vision: universal TV, running on a hybrid P2P platform -- millions of exquisitely networked PCs fortified with traditional video servers. Free to viewers who download the player app. Friendly to content owners, thanks to industrial-strength encryption. Delightful to advertisers, adding pinpoint targeting to their all-time favorite medium. Everyone's a winner!Mickeleh's Take: I posted yesterday about over-the-top TV. Joost looks like a prime candidate to get us there.
(Tags: Joost, TV, Advertising, Internet)