Nick Carr has a good piece on Google's attempt to excorcise the Googlebomb
Matt Cutts has Google's take.
Mickeleh's Take: News of the death of the Googlebomb is greatly exaggerated. Go search on "miserable failure" today and you'll get a gazillion items that explain how "miserable failure" was linked to George W. Bush through Googlebombing. Reminds me of the scene in Fantasia where Mickey chops up the enchanted broom into a gazillion splinters and then all of the splinters re-animate into a gazillion enchanted brooms. Was Google's mission accomplished? No more than the Miserable Failure's.
(Tags: Google, Google Bomb, Googlebomb, Miserable Failure)