Tuesday, March 27, 2007

Apple TV Claims First Victim: HP Drops Digital Entertainment Center

[sheepish grin] This is the same point I made in an earlier post. I just like this headline better.

Mickeleh's Take:There's no direct connection between the Apple TV launch and HP dropping DEC. Both choices are informed by the same read of the market. It's actually a tribute to HP's new marketing savvy. They're getting smarter about what consumers will and won't find attractive.

Disclosure: I've worked with Michael Witlin Associates on some HP marketing projects.