I missed the announcement yesterday. (I was working with the MWA team on producing the HP product event that ran last night, and somewhat pre-occupied.)
I learn this morning that Apple had revved the entire iPod line, but the only bit that penetrated my pre-occupations yesterday was the price-drop on the iPhone. (The Jefferson Graham and Ed Baig Q&A with Jobs focused on the price drop and captured the lede this morning on Techmeme as well.)
The only email I got on Apple's event this morning was on the price-drop. Someone asked me if I had any theories. Yeah, I got a theory: Steve wants to sell a shitload of iPhones.
iPhone was clearly designed (and marketed) for the mainstream. Apple is buying a lot of TV time to get the iPhone mini-demos in front of gazillions of viewers. But $600 for a phone is not mainstream pricing. Frankly, neither is $400. Ah, but $400 as a price-drop from $600? Now that smells like a bargain.
Mickeleh's Take: A price drop on iPhone was inevitable and widely predicted. The surprise was the timing. So soon? I paid $200 for only six weeks of what Owen Thomas pegs as nothing more than smugness? Did I overpay? Could I have bought that much smugness for less? Probably not.
(Tags:iPhone, Pricing, Apple, Steve Jobs)