John Markoff in this morning's NYT gives Steve Jobs a platform to tout Friday's release of Mac OS X Leopard. While Jobs graciously declined to comment on Vista's slow sales and lackluster reviews, he did slip in a zinger about pricing. He said that with Leopard, "“everybody gets the Ultimate edition and it sells for 129 bucks, and if you go on Amazon and look at the Ultimate edition of Vista, it sells for 250 bucks.”
Right. And Steve's other point: Apple has been tossing out a big cat every year and expects to keep it up for another decade.
On the other hand, it took Microsoft seven years to get Vista out the door, with Windows 7 slated for 2010.
So, Microsoft collects their $250 upgrade tax twice in the decade ($500) and Apple collects their $129 tax eight times ($1032). It's the ol' "eight easy payments" game
(OK, there's a big fallacy in this analysis: nobody keeps a computer for ten years. At some point(s) you get a new computer with the OS bundled. And surely the 2010 versions of either Mac OS or Windows won't even run on a 2000 vintage computer. On the other hand, in a multi-computer household, there are always a few computers that will need the upgrade. The screen-sharing features in Leopard will create viral pressure to promulgate this upgrade. Except among the paranoid.)
Mickeleh's Take: I never doubted that Apple could sustain another decade of innovation. The only question is have they run out of cat names? After Cheetah, Puma, Jaguar, Panther, Tiger, and Leopard where do we go now? Tabby?
And, yes. I've already ordered the family pack.
(Tags:Leopard, Vista, Mac OS X, Apple, Mac, Microsoft, Markoff, PC)