Tuesday, October 26, 2010

Twitter Marketing: Names and Powers

Tom Milsom's band, Sons of Admirals, has just released "Here Comes My Baby" a new single and digital bundle on iTunes and they are making an all-out push to land in the UK top ten during the first week of release. The song, a cover of a Cat Stevens hit from the sixties, has been reimagined for the twenty-first century (to bottow some pretentious twaddle from Brian Wilson's Gerhwin album).

As part of the marketing effort, Tom, spent a good part of the day yesterday on Twitter making good on the following twittered offer:

Buy the Here Comes My Baby bundle in iTunes today, tweet me a link to a screenshot, and I'll personally bestow upon you a unique nickname.

Turns out that, unlike the garden variety of nicknames, Tom's names also came with super powers. (see below)

Mickeleh's Take: Personal attention from a recording artist carries a lot of weight. But is this scalable?

Here are some of the names and powers Tom granted to people who bought "Here Comes My Baby."

@_heyduder Hooray! You are now SUPERCARLY. You can fly. And swim through brick.

@LacieDayParade Bow down to the almighty LACIE, PROTECTOR OF THE REALM OF FASHION! See an ugly shirt? BLAM. You can make that person vanish.

@greengoobermunc Hooray for MARTHA, THE TUBE QUEEN. You are now ruler of things in tubes, that are tubes, or the London Underground trains.

@Matthew_Gibson Hooray for KING MATTHEW of THINGS THAT MAKE SOUND WHEN YOU HIT THEM! Percussion's all under your watchful eye. Good luck.

@DreamlessJamie Hooray! Thanks JAMIE, RULER OF THE SLEEP REALM. Have fun RULING OUR DREAMS!

@NotUnspecial Hooray! Thank you LAUREN, GRAND VIZIER OF INSECTS. You now have supreme power over billions of creatures!

@_irisaurus Hooray for IRIS, EYEBALL QUEEN! You can see EVERYTHING, EVERYWHERE

@BookWormVicky Hooray for VICKY, PRINCESS OF POISONOUS GASES! Use your new powers wisely.

@kthrnprrtt That is perfectly fine KATHARINE, GREAT MISTRESS OF WHEELS. You pretty much have power over anything that rolls now.

@claytonpeters Thanks CLAYTON, MASTER OF METEOROLOGY. You control the weather now. That's pretty neat.


@SphereCase Didn't you get one? Aren't you THE IMOGENATOR?

@kaycanseeyou YAY! Thank you KATIE, DUCHESS OF SALSA (dance AND condiment)

@TupperwareBox :D You are MADZ THE IMPALER. You are SO PALE.

@emmaajedward That's fine, EMMA, PRINCESS OF THE PRESENT. You are in charge of making sure time-travelers don't get disoriented.

@poppybouttell Thanks POPPY, OPIUM PRINCESS! The good kind. From ancient China. Not, y'know, heroin.

@Becz005 YAY for BEC, MISTRESS OF CATS IN CLOTHES. Rule your small, weirdly specific jurisdiction well.

@somegwenperson Hooray for GWEN, PROTECTOR OF 9. We can't got into double figures without your vigilance. *salutes*

@EnglishRedhead That's great HAYLEY, QUEEN OF SPAINS. Any Spain that is not the real Spain, you've got that shit DOWN.

@SphereCase Hooray! Thank you, THE IMOGENATOR! Your special power is to CREATE THINGS FROM YOUR IMAGINATION! Go imagine world peace!

@Abko147 Hooray for PRINCE LIAM OF ORANGE! That's a whole 7th of the colour spectrum you now rule. Rainbows cannot occur without you.

@IFYimcool Thanks ALICE, QUEEN OF WINDOWS. Glass is your willing slave. Also, Bill Gates.

@penguin1124 Either way, you are SAM, PRIME MINISTER OF SMELL. That's a whole sense. Careful how you go.

@danisnotonfire aww :3 Thank you DAN, DEFENDER OF THE LEONINE RACE. It's your job to be a kind and gentle king to the world's lions :P

@HannahCaseyyy Hooray! Then I name you HANNAH, SPRITE QUEEN. You can defeat your enemies with huge torrents of lemonade. Not 7up though.

@beaderrick BEA, HELIUM QUEEN. Balloons are now your willing servants.

@mitziplz haha, best smiley face EVER. Thank you, ELI, MASTER OF THE ARTS. Your smiley faces strike fear into the hearts of your enemies.

@BrettBall Thank you BRETT, LORD HIGH MASTER OF THINGS THAT ARE SHINY. You rule the mirror kingdom. Congrats.

@MeBeDanni That's fine DANNI, DESTROYER OF WORLDS. You destroy worlds, sure, but only uninhabited ones to make new, awesome ones.

@xlaurax Thanks LAURA, SIREN OF THE SEAS. You are friends with the fish. Which is creepy AND awesome.

@Loftio Hooray! Thanks ALEXANDRA, LIGHTHOUSE QUEEN. Basically, you can see in the dark. Also through walls.

@thinkingphrase Hooray for LORD SIMON, CARBMASTER GENERAL. You are the ruler of potatoes, and also the enemy of people on the Atkins diet.

@SophStrawberry Thank you SOPHIE, QUEEN OF THE FOREST. You are now in charge of the tree people.

@nattalieee_ Hooray for NATALIE, PRINCESS OF STAMPS. Your super power is FREE POSTAGE FOR LIFE

@tommylyon Hooray! Thank you LORD THOMAS, DRAGON KING. Your special power is ABILITY TO CONVERSE WITH REPTILES

@LizzieParker Perfect! Thank you LIZZIE, MASTER OF NETS. You can control any net. So if people are wearing fishnet tights, YOU CONTROL THEM!

@courtneyybuzz COURTNEY, QUEEN OF NEWTONIAN PHYSICS. You're really good with momentum and trajectory and gravity...

@BBC_Fangirl LAURA AKA INFRARAY you can see through walls and hear things a mile away. Also, what those TV License vans do? You can do that.

@Marthatorwho MARTHA, DESTROYER OF DALEKS. You're, like, the most useful person on the planet sometimes. :D

@kennydude That's wonderful. You are LORD JOSEPH THE PERSUASIVE. You always win arguments and got your way. And the ladies dig that.

@helenlyhelen Awesome! You are HELEN THE MIGHTY, whose super power is BEING ABLE TO TYPE AT 200 WPM


@JBdaWonderLlama THE ILLAMANATOR, who roams the streets, hunting evil DARK LLAMAS

@xxkathleen KATHLEEN, FORK-QUEEN. You are in charge of every fork there is. Use your power wisely.

@JazzyPants_ JASMIN, PRINCESS OF THE SKY. Birds? Clouds? Planes? You now own 'em. Congrats!

@kirifarrell KIRILLY OF THE HILLS. Your super power is to be able to FLATTEN MOUNTAINS. Construction companies will pay you MILLIONS

@BAMstranks BETHAN, QUEEN OF THE MOON. That's right, you got the MOON. Your super power is SPONTANEOUS SOUP PRODUCTION

@Reganito REGAN, SCOURGE OF WORLDSUCK. Your special power is being able to extend your legs 20 inches IN ANY DIRECTION

@bonnniiee You are BONNIE, DFENDER OF AWESOME. Your super power is winning at card games, like, all the time.

@BeckiiCruel Your super power is being able to bend spoons with your mind. Spoons and wills.

@theojessop Thanks! You are LORD THEO, RULER OF AQUATIC CREATURES.


jayelsea said...

My favorite has to be "Martha, destroyer of the Daleks." Brilliant. Almost would beat "Rhonda the Immortal Waitress."

As far as scalability goes - someone could probably write a program that could bestow nicknames fast enough, but that rather defeats the purpose.

Anonymous said...

Hi, i just want to say hello to the community

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social media planner said...

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Allen Carlos said...

As far as scalability goes - someone could probably create a system that could provide nicknames quick enough, but that rather beats the objective.