Thursday, August 17, 2006

CBS News to Simulcast Couric on Web and TV

According to TV Week, The CBS Evening News with Katie Couric will simulcast on the Web as it airs on TV and then following the live broadcast, it will remain available online as an on demand program.

It's Katie bar the door now as networks rush headlong to use IP delivery in hopes of meeting up with the audience who's abandoning TV for the PC.

Last time I watched the Network News, the preponderance of commercials for denture adhesive, pills for incontinence, etc. was a tipoff that their ratings with the young audience demos have fallen and they can't get up. Come to the Internet. It's where the young people hang.

Mickeleh's Take: Just because the kids are on PCs, doesn't necessarily mean that they're gonna click on the network news. Expect Katie and producers to do their best to liven up the joint with format and presentation changes. Maybe CBS needs to hire Amanda Congdon as a co-anchor.

(Ironically, Amanda today is giving the lie to my rant about young demos by highlighting a clip from YouTube featuring what may be the world's oldest vlogger.)

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