Friday, June 29, 2007

iPhone is Bigger than Paris Hilton (Today, Anyway)

As the six o'clock iPod launch hour marched westward across the U.S. time zones, CNBC gave it the kind of coverage that cable usually reserves for wayward blonds, and school shootings. Feeds from Palo Alto, San Francisco, Walnut Creek, New York, and Chicago. Pundits, geeks, business folks gladly volunteering to become props and shills for the promotion of iPhone. The privilege of being in line was payment enough. (except for those few who sold their place in line to the more privileged and less sane at prices from $400 to $700.)

Mickeleh's Take: Kudos to Apple for a communications and PR blitz that managed to knock coverage of America's wayward blondes off the air for a few hours.