New on the Soapbox: Ferraro's Game of Market Segmentation

I keep two blogs, one mainly about marketing, the other about politics. But the two practices share a lot of commonality. What is a political campaign but an effort to market a candidate?

Over on the Soapbox, I offer Mickeleh's Take on what Former Congressional Rep. Geraldine Ferraro is up to. It's a nasty, cynical game. It's a game I know well because I play it professionally. She's not a racist. She's a marketer.