Wagner James Au looks into the controversy about Second Life numbers that I blogged about recently and provides some balance. There's a blog-flurry going on. Check Techmeme if you're interested.
Mickeleh's Take: The debunking is, so far, not dissuading marketers from using Second Life for its stunt-value and buzz-worthiness. I'm long-term skeptical. (Tales out of school, that you probably already know: there's plenty marketers and ad folks whose knowledge is a a millimeter deep but feel compelled to impress their clients about how hep they are to this Web 2.0 jive that they'll run with a buzzword and a slick presentation. For them, currently accrued hype will keep Second Life immune to debunkers for a long time.)
(Tags: Second Life, Marketing)