To many folks open equals good and closed equals evil. So the news that Google will promote an open API for social media across the web, is quickly short-handed to "Google unleashes Facebook killer."
Not so fast, say I.
Don't lose sight of the strong user appeal of Facebook--a large part of which is predicated on the fact that it's a walled garden--simple, neat, cozy, consistent. And Facebook is where my friends are. Not just my geeky friends who fly mothlike to any new shiny thing that launches on the web, but my tech-laggard friends, too.
The open question on Open Social is what user experiences will developers create? Will they appeal to and resonate with a broad public?
Open Social may have more potential than Facebook. But whether that potential is realized will depend not on what developers and advertisers see in it, but what users see.
When social is everywhere, will social be special? Or just the price of admission.
Mickeleh's Take: Remember when Zune was touted as an iPod killer? Remember that iPhone, (closed, locked iPhone) is a runaway hit.
(Tags:Google, Open Social, Facebook)