The Party of iPad No Can't Filibuster

Best Web Browsing or a big blocky question mark? Steve Jobs demonsrates how a lack of Flash support means the video element on the NY Times front page just can't play on iPad.

Even before Steve Jobs had switched off the Reality Distortion Field Generator, objections to the iPad starting pouring out (even from Hitler): no multi-tasking, no camera, doesn't replace my laptop, name sounds uncomfortably tamponic, AT&T. At the same time other folks were reaching for their handkerchiefs to wipe the drool off their chins and developers, sniffing out another app store gold rush were diving into the SDK (software development kit).

It turns out that reactions to the Apple iPad are as sharply divided as the U.S. Senate, but with this important difference: people saying no to iPad don't have the filibuster. The naysayers can't block the yaysayers from buying it.

The first truth about the iPad is that nobody outside of Apple yet knows the truth about the iPad. Of course it doesn't do everything a notebook does. It wasn't intended to. The critical question was posed by Steve Jobs early in the keynote: does iPad do a useful set of things appreciably better than a notebook? The list Steve proposed was this: browsing, email, photos, video, music, and games. I venture it's safe to say that the gaming experience on iPad will smoke gaming on a notebook. As for the others, the jury is out.

What's the experience really like? Will people really prefer it enough to shell out for three devices (phone, iPad, and notebook)? I don't see any reliable way to answer those questions without actually living with it for a couple of weeks. I'm curious about hands-on reports from folks at the launch event, but I don't put much stock in their brief encounters.

The second truth about the iPad is that the product Apple introduced yesterday is just a teaser for the product that will ship in March and April. And that, in turn, will be just a teaser of the product that will be available a year from now. What's missing? The apps and the content deals. And then the next rev of the OS.

Just as today's iPhone is very much defined by the apps available for it, so will the iPad be defined by apps that take full advantage of its larger size and faster processor.

The weeks preceding the launch were filled with rumors about negotiations between Apple and TV networks and print media. If there's truth to those rumors, it's likely that Apple had hoped to tell us more about the glories of subscriptions to content. The negotiations, if they are happening, clearly dragged on beyond intro date. But I think it's safe to expect a number of content-specific apps, not all of them free.

MIckeleh's Take: The party of iPad no has lots of good arguments. But until shipping, they're arguing against a phantom. They can stay on the sidelines jeering as loudly as they want. The iPad will still attract buyers. And the user-experience may well prove revolutionary.

A New Apple Pricing Firestorm? $20 to Upgrade Touch

Keynote Good News: iPod Touch has five strong new applications which were previously iPhone exclusives: Mail, Google Maps, Weather, Notes, and Stocks. They're included, with a bunch of other enhancements, in all new purchases.

Bad News: If you're an early adopter, hand over twenty bucks to get the new apps. I'm picking up a little grumbling out there. Clint Ecker on Ars Technica says the crowd went wild--and not in a good way. "A unified gasp was let up as well as a rowdy round of jeering." Uncle Speedo on Twitter just gave Steve the Cheney salute. The comments on Engadget are seething.

Look, there's always an early-adopter tax in tech. Moore's law forces it. But with the iTouch app fee coming on the heels of the iPhone price drop, isn't Apple learning to be extra abrasive about irritating its fan base. I wonder if they could have skated with $10?

Mickeleh's Take: Don't gloat, fellow iPhoners, about having these apps for free. We're already paying Apple a monthly tax through AT&T. And we'll get our app fees for sure when the third party apps show up.

(Tags: Pricing, Apple, iPod Touch, iPhone, Keynote)

Macworld Predictions: What's in the Air?

So, Apple put up a banner in Moscone Center with the line: Something in the Air. In a refreshing blast of sanity, Macworld is still only number six on a Google search of the phrase (as of now, anyway). It's still beat out by an Australian soap opera and songs by Thunderclap Newman and Tom Petty.

Meanwhile, the blogosphere is buzzing with speculation about Wi-Max... really, really light PowerBooks... untethered services and movie downloads for Macs, iPods, and iPhones, and AppleTV.

Maybe. But I'm betting on one of these:

1. Steve Jobs will not appear in person onstage for the Keynote, but will webcast live from overhead as he buzzes San Francisco in the Gulfstream V that the Apple Board of Directors gave him in 2000.

2. Apple will finally offer an aerosole version of Steve Jobs's legendary "Reality Distortion Field." Spray it and get people to believe anything and buy everything.

3. Apple is going to bring us the great Tesla promise of electrical power transmitted through the air. We'll never again have to change or recharge a battery in any remote, phone, camera, toy, or iPod.

4. Apple will announce a strategic alliance with Wham-O to deliver MacBooks shaped like Frisbees. Steve will launch 50 of them out into the keynote audience. One will be caught by a German Shepherd.

5. Steve will have a vegan meal served to folks waiting to get into the keynote which will later induce the entire audience to re-enact the campfire scene from Blazing Saddles.

Mickeleh's Take: In the savviest co-branding stunt since he brought the iTunes store to Starbucks, Apple will join with Cirque du Soleil to replace all the Mac Geniuses with flying trapeze artists who will offer service and support while dangling upside down.

(Tags:Steve Jobs, Macworld, Apple, keynote)

Loren on the Plight of the iPhone unLocker

Our story so far: Apple releases the iPhone. It only works with AT&T in the USA. Some folks hack it to unlock it for use with any mobile carrier (losing some features in the process, but gaining freedom). Apple discovers that some of these hacks "cause irreparable damage to the iPhone's software, which will likely result in the modified iPhone becoming permanently inoperable" after the next software update. Oops.

Loren Feldman, of 1938 Media, master of empathy, commiserates with the brave souls that unlocked their iPhones.



Mickeleh's Take: Look on the bright side: you still get your $100 store credit.

(Tags:iPhone, , unlocked iPhone , Apple, 1938 Media, , Loren Feldman, funny, humor)

That iPhone Early Adopter Tax (shrug)

I missed the announcement yesterday. (I was working with the MWA team on producing the HP product event that ran last night, and somewhat pre-occupied.)

I learn this morning that Apple had revved the entire iPod line, but the only bit that penetrated my pre-occupations yesterday was the price-drop on the iPhone. (The Jefferson Graham and Ed Baig Q&A with Jobs focused on the price drop and captured the lede this morning on Techmeme as well.)

The only email I got on Apple's event this morning was on the price-drop. Someone asked me if I had any theories. Yeah, I got a theory: Steve wants to sell a shitload of iPhones.

iPhone was clearly designed (and marketed) for the mainstream. Apple is buying a lot of TV time to get the iPhone mini-demos in front of gazillions of viewers. But $600 for a phone is not mainstream pricing. Frankly, neither is $400. Ah, but $400 as a price-drop from $600? Now that smells like a bargain.

Mickeleh's Take: A price drop on iPhone was inevitable and widely predicted. The surprise was the timing. So soon? I paid $200 for only six weeks of what Owen Thomas pegs as nothing more than smugness? Did I overpay? Could I have bought that much smugness for less? Probably not.

(Tags:iPhone, Pricing, Apple, Steve Jobs)