Why Imus Had to Go—David Carr Nails It

David Carr in The New York Times analyzes the perfect storm of forces that converged to force Imus off the air (and the cable). Why was "nappy-headed hos" any more egregious than previous bits of nasty Imus insult that passed without consequences? Carr explains why Imus was doomed this time.

Mickeleh's Take: The fatal Imus flap sullied the brands of both NBC News and CBS while driving away advertisers. That Imus was suddenly unsustainable while Savage, Limbaugh, O'Reilly, Beck, Boortz, and Gibson continue to cruise along pleasing their audiences, advertisers, and networks is outrageous. Imus was simply was crude and mean (not that I'm defending crude and mean). But these other guys are not only cheapening discourse, they're aligned with forces and agendas that are ruining our environment, trashing our constitution, depleting our military, and keeping us at war. If you sully brand CBS, you're fired. But if you trash brand USA, you get to keep your microphone? Before this firestorm abates, I wonder if it can take out one or two of the truly bad guys. (Media Matters has transcripts on these verbal vermin).

Amen to Al Franken, who told Larry King that CNN needs to can Beck.

Questions: Anyone listen to Howard Stern this week? Did he have anything to say about it? Will Imus pack it in this time or wind up with another (maybe satellite) show.

(Tag: Imus)

A Haiku About Twitter

A haiku (not a Jaiku)about Twitter.

Messages online
From people I've never met,
Junk food for the brain.

Mickeleh's Take: Find me on Twitter, here.

(Tags: twitter, Jaiku, Haiku)

Thanks to Scoble and His Twitter Friends for Hot Mac Software Recommendations

Now that Macs can run Windows (thanks to their Intel processor and Parallels), Robert Scoble has decided it's safe to switch. As a Mac newbie, he reached out to his vast followership on Twitter (more than 2500) for software recommendations and they came pouring in. If you're a Mac user, it's a good list to peruse.

Mickeleh's Take: I've been on Mac since 1984 and I found a few gems I hadn't known about. If you have some to add, you might leave a comment on Scobleizer.

(Tags: Scoble, Robert Scoble, MacBook, MacBook Pro, switchers, Mac software, Mac utilities)

Dave Winer: The 10-year Anniversary That Almost Wasn't

Last year, April Fool's day fell on March 13. On that day, Dave Winer posted on why he would stop blogging. Thank goodness he thought better of that and Scripting News persists. Yesterday, it passed its tenth anniversary. Mazel Tov.

Mickeleh's Take: Dave earned my eternal gratitude for writing Think Tank and More. He could have stopped there. But he didn't and he still hasn't. Consider that for most of his career he's worked as an individual or as leader of very small companies, yet he has done more to shape what I and many others do on the net on a daily basis than most of the giants. Thank you for being a hero not only to me, but to scads of my other heroes. Keep the fires lit. And keep holding everyone's feet to them.

(Tags: Winer, Dave Winer, scripting.com, Scripting News, Anniversary, Blogging)

Last Year On Mickeleh's Take: Pesach, Roosevelt, and us

Pesach begins tonight. Because of the way the Hebrew lunar-solar calendar occasionally adds a leap month instead of a leap day, Pesach coincided with the anniversary of FDR's death. I wrote this on that occasion.

Mickeleh's Take: Still holds.

(Tags: Pesach, Passover, FDR, Roosevelt)

EMI Deal: iTunes Gets First Dibs... But EMI Will Offer to Other Retailers

There are two reasons why I (usually) buy CDs from Amazon rather than download them from iTunes: no DRM and higher sound quality. Those reasons went away (for some recordings) when EMI and Apple announced a new tier of DRM-free, higher bit-rate tunes. (At least that's how Steve Jobs sees it. It remains to be heard how the well the improved--but still lossy--tracks compare to CD quality.)

Price on a single tune goes up from $.99 to $1.29, but the album price stays the same. (This is the second move from iTunes aimed at offering incentives to buying the album rather than cherry-picking favorite cuts. Last week they offered to allow people to complete albums for the price they would have paid in the first place.)

A neat deet: If you have already bought the lower-quality DRM-shackled version of the song for $.99, you can upgrade for the price difference--$.30.

While iTunes gets first crack at this deal, EMI said it will offer the same deal to other retailers in a choice of formats (AAC, MP3, WMA, and others).

Mickeleh's Take: I'm seeing one of those movie scenes in an aquarium where the camera cuts to a small crack in the glass. And then keeps cutting back as the crack lengthens, until, with a great roar and a rush of waters, all the actors are drenched and covered in fish. Thanks, in advance, for all the fish.

You don't suppose that EMI decided to set the music free in honor of Pesach (also known by it's slave name, Passover.)

More at Techmeme

(Tags: DRM, iTunes, EMI, Apple, Music)

One Week With Apple TV

What's wrong with these pictures? The copy in this Apple promotional graphic says "widescreen TV," but all of the TV images are standard 4:3 format. Hmmm. It's a good metaphor for the gap between the promise of Apple TV and the reality. But for me, the reality is plenty good (for now).

I'm late with my promised Apple TV review because I can't stop watching and listening to it. The boob tube is back and this boob is glued to the couch. All in all, though, I'm watching much less of the stuff that comes down the cable channels. (We used to call that stuff TV, but I think we're going to need a retronym for it à la "snail mail" and "acoustic guitar.")

Apple TV has been one of the year's most anticipated, reported, reviewed, analyzed, (and, now, hacked) products. So, if it's a topic that interests you, you probably know more about it than I'm about to reveal. But that's blogging for you, thousands of people writing more or less the same thing over and over. Let me thank you in advance for reading it here.

What you've heard and read is all true: Setup is astonishingly smooth and effortless, the U-I is engaging and clean, with a dash of tasteful eye candy (iCandy?).

Apple TV performs as advertised. It does not, however, perform as fantasized. As you probably know by now, it has its limits. It presents in last year's sound and picture quality (last century's, actually). It doesn't get YouTube. It's not a DVR. The movie section in the iTunes Store has bupkis. Apple TV has a tiny hard drive by today's expectations (40GB). It gets very warm to the touch. And, yes, XBox not only does more, but Xbox Live offers true HDTV. (And they announced more HD titles this week.) how much more does Xbox do? Jodie Cadieux reminded me that XBox is even stopping drug and gun trafficking in Mexico as officials there are giving out a free Xbox for every gun turned in to law enforcers. Match that, Apple TV.

That Apple TV, despite its limitations, has captured so much attention and early success mystifies some and infuriates others. I'm not here to argue the case. I'm just here to testify that I'm happily enjoying my Apple TV for what it delivers, and I'm not fretting about what's missing. It will get here.

I took Apple at their word: iTunes on my TV. That, right there, is enough to give me two things I've been waiting for: I wanted to connect the music collection on my office computer to the really good sound system in my living room. Second, I made a pledge to Scoble to watch ScobleShow, when I could do it on Apple TV. (is that a recursive reason?) Well, there's lots of other good video podcasts worth subscribing to. Kasper Hauser and other video podcasts on the big screen. Turns out that, even though Ze Frank has ended The Show has putting the archives up on iTunes.

More than I expected

I can tell you that I not only got the two things I bought it for, but I found some bonuses: It was easy to convert my own videos into Apple TV format (QuickTime Pro 7.1.5 has a command "export movie to Apple TV). Now I have Day of the Longtail and a bunch of other videos I worked on with Peter Hirshberg, Michael Witlin Associates, etc. into Apple TV format where they stand ready to inflict on unsuspecting house guests. What's more, it's not a big chore to download clips from YouTube and convert them to play on Apple TV.

Music from background to foreground

Even though the product has "TV" in its name, what I value most is is being able to hear my iTunes music on my best speakers. (Sneaker-netting the iPod into the living room or using AirTunes with Airport Express wasn't cutting it because there's no big screen U-I for browsing.)

Apple TV's oh-so-tasty screen saver is simple and satisfying, offering a multi-plane display of over lapping album art. (memo to self: resist temptation to re-scan all album art to higher resolution.)

About that Teeny Hard Disk Drive

I'm not overly concerned about the small hard drive. The drive is required only for photos. For all other content, you can stream from your computer(s) to Apple TV. I'm having no problems, no glitches streaming over my home WiFi network . (Your mileage may vary.)

The catch is that I have to have my computer on and iTunes running. If I could fit all my content onto the internal Apple TV drive, I could leave my computer off while using Apple TV. If you're running from a notebook, you can leave the house with it, and the folks back home can still enjoy the Apple TV. With content on the internal drive, you can even unplug Apple TV, take it over to a friend's house.

In order to manage what actually gets sync'd to Apple TV, iTunes 7.1.1 has set of panels, similar to the panels for managing the content that syncs to your iPod. You set set which playlists, photo albums, or podcasts should sync to Apple TV.

Up to Six Computers Can Play

Up to six separate computers can register to stream to a single Apple TV, so if your household members have multiple computers, they can share a single Apple TV. Only one computer, however, can register to sync content to the Apple TV hard drive. You can mix and match PCs and Macs.

How good is the picture?

Depending on the source, it varies from yuck to not-half-bad to pretty close to DVD—and occasionally better. So if your goal is a new source of HDTV quality programming, look elsewhere.

How good is the sound?

Quality is fine. But it's stereo or Dolby pro-logic only. Despite the presence of a digital audio port (optical S/PDIF), Apple TV does not now support discreet 5.1 or 7.1 surround formats.

Ben Drawbaugh offers a clear table on the technical limitations of Apple TV vs HD DVD

Mickeleh's Take: March has seen some huge steps aimed at flipping TV away from the established cable and satellite walled gardens for delivering TV shows and movies. Online video is moving in. Amazon Unbox started downloading movies to TiVo. NBC Universal and News Corp. initiated an everybody-but-Google consortium with AOL, MSN, MySpace, and Yahoo planning to put a vast film and TV catalog online. Joost beta went live. And Om Malik launched a redesigned NewTeeVee to report on it all.

There's little doubt that a revolutionary change is underway, but it's one that will be years in the making. Bandwidth and intellectual property battles are the biggest constraints.

What's makes Apple TV successful despite its limitations is that it fits well with the current state of things. For me, cable is still my only source of HD programming. But for music, podcasts, and TV access to my own videos, Apple TV is proving well worth it.

(Tags: Apple TV, HDTV, podcasting, podcasts, video, videos, TV, Apple, music, cable)

Hey, Internets: Stop Spoiling the Jokes. I Mean it.

Hey, Internets: Here's what's not cool on April Fool's Day. It's not cool to say so-and-so has a Great Joke up on the web. Stop spoiling the gags.

If you spot a great bit of fraud, perpetuate it. Comment on it. Go along with the gag and rope more people into it. Or just keep your frickin' fingers off the keyboard and let it be.

But please stop blogging, twittering, emailing that so-and-so has a Great Joke. We won't think you're a sucker if you pretend to fall for it. Or even if you do fall for it. We'll thank you.

If you want to heap praise on an April Fool's story or confess that you fell for it, please wait until tomorrow. And that includes A-listers. You don't get a pass on this.

Mickeleh's Take: I will never forgive the anonymous fanboy who passed me as he was leaving the Egyptian Theatre on Hollywood Boulevard on May 21, 1980 while I was standing in line for the second showing on the opening day of The Empire Strikes Back and who proclaimed loudly to his companions, "Who woulda believed that Darth Vader was Luke's father." It was only after I saw the film that I learned the correct response to such a revelation: Make a screwy looking face and scream, "No-o-o-o-o-o-o-o-." (Yeah, it serves me right for waiting for the second showing. But hey, I was at the first showing of what was then called Star Wars on May 25th 1977 at the Charles Theatre in Boston.)

(Tags: April Fool, Spoilers, Star Wars)

Francine Explains the What's and Wherefores of Nanotech

Francine Hardaway posted a clear, concise, intro to nanotechnology as a business opportunity. She covers the basic questions: what? what for? why? and why now?

Mickeleh's Take: Francine explains it so well, even an English major can understand it. Even an English major who stumbled into marketing.

(Tags: nanotech, nanotechnology, Francine)

Apple TV Claims First Victim: HP Drops Digital Entertainment Center

[sheepish grin] This is the same point I made in an earlier post. I just like this headline better.

Mickeleh's Take:There's no direct connection between the Apple TV launch and HP dropping DEC. Both choices are informed by the same read of the market. It's actually a tribute to HP's new marketing savvy. They're getting smarter about what consumers will and won't find attractive.

Disclosure: I've worked with Michael Witlin Associates on some HP marketing projects.

New Blow to Vista? HP Drops Their Media Center Line

Is this the biggest blow to Vista since Chris Pirillo's breakup last month? HP is dropping its version of Media Center rather than migrate it to the new OS. The HP Digital Entertainment Center was the slickest package for making a PC fit into the living room.

CE Pro has the news, including this full-throated make-nice statement from product manager Doug Robert: "It doesn't mean Media Center isn't going to be successful. It's just that we're discontinuing development." (Translation: "It's not you; it's me.")

Mickeleh's Take: This is not so much a slam at Vista as a recognition that asking people to pay the price of a full PC to sit next to the TV is hookah-vision marketing. A Mac Mini, maybe, but not an $1800 to $3000 behemoth. What you want near the TV is a client device such as Apple TV, Xbox, SlingCatcher, or the Netgear Digital Entertainer EVA8000. (memo to Netgear: hire a naming consultant.)

HP, meanwhile, is pursuing a new vision for getting digital media from the PC to the TV: but first you have to buy an HP MediaSmart TV...

(Tags: HP, Media Center, Apple TV, Xbox, SlingCatcher, MediaSmart TV)

Apple TV: Scoble Likes It!

Robert Scoble was an early skeptic about Apple TV. He not only bought my argument (that it would be an easy way to get his own video podcasts on the big TV), he bought the product and now says it rocks.

Mickeleh's Take: Told ya.

(More on Apple TV this weekend when I set mine up. It stings to be such a technoloy laggard.)

(Tags: Apple TV)

Other Mickeleh's Takes on Apple TV:

Pixel-Punchy Scobel's Rant about Apple TV
The Big Gotcha of Apple TV: It Might Not Work on Your TV
Apple, Pioneer of Accessible Solutions, Neglects Closed Captions in Apple TV

ABC Mulls Pop-up Ads for TV to Trick DVR Owners Into Watching

Newest nefarious scheme to make us watch advertising:

Newest brilliant idea to defeat the rude habit of DVR viewers who skip your commercial: Where today's practice separates shows from spots with a discrete dip to black, ABC tells advertisers their spots may actually start playing on a screen inside the show (on that TV in the corner, perhaps, or someone's cell phone) and then pop-up to the viewer's full screen.

Looks like we may be moving from product placement to commercial placement as TV gets more like life. Ads will be everywhere.

Thanks to Cory Bergman at Lost Remote for spotting this.

Mickeleh's Take: The current practice of writing to a suspenseful cliff-hanger at each act break actually increases the viewer's motivation to skip the ads and get back to the story. Will writers and producers take to the new practice and work commercial placement into their stories? If ABC can charge a premium for an in-story placement and shares revenues with the shows, you bet they will. Can't wait for Aaron Sorkin to build a preachy episode around this on Studio 60.

(Tags: TV, Advertising, ABC)

Props to Arianna for Outing the Author of Hillary 1984 Mashup

Arianna Huffington and the HuffPo staff did some digging and found out who made the Hilary 1984 mashup. He's Phil de Vellis and he tells all on HuffPo.

Is this How You Dress for Congress? If the Globe is Really Warming You Do.

The Styles, They Are a Changin'.

Above: In 1920, this is how folks dressed to line up to get into a Ebbets Field and watch a game: Suits, ties, hats. (Well, it was the World Series.)

Below: Today, this is how Dr. Bjørn Lomborg, adjunct professor at the Copenhagen Consensus Center in Denmark, dressed to testify before the Senate Committee on the Environment and Public Works: a short-sleeved polo shirt. What's that all about?



Mickeleh's Take: The contrast between suits to a ballgame and polo shirts to Congress might communicate more than just a radically changed fashion sense. Lomborg's message is that Gore, though well-intentioned, is exaggerating the dangers of global warming. But doesn't that 1920's World Series crowd looks like they got dressed on a much cooler planet than ours? Lomborg desses like someone on a rapidly warming globe. Visuals trump verbals every time.

(Tags: global warming, fashion, Gore)

Why Did the Hillary Video Take Off? Drudge!

The Hillary video was posted to YouTube on March 5. Talking Points Memo and Huffington Post linked to it the same day. They generated a little more than 23,000 views between them.

It didn't go hockey-stick until yesterday when it started airing on TV News. And who do the TV news desks follow like sheep? Greg Sargent on the TPM Horse's Mouth blog tells who. Matt Drudge posted it late Sunday evening. And that when the TV networks got interested.

Hillary Meets Orwell With Surprising Resonance

I completely misjudged the impact of this one.

My sister emailed me early yesterday to check out Vote Different, a slick mashup of Apple's 1984 commercial and Sen. Clinton's presidential campaign announcement.

In my years at Apple I'd seen more parodies and mashups of 1984 than I can remember. For Marketers, riffing on 1984 is about as common and trite as comedians riffing on The Wizard of Oz. So my first reaction was to dismiss it as yet another 1984 ripoff.

Oh, was I wr... wr... wr...

Over the last 24 hours, Vote Different has gone hockey-stick, with well over a million views. Last night Olbermann devoted an entire segment to it, running it continuously as cheap B-roll.

There's something about Hillary as a droning Big Sister that sticks. Whoever authored this piece gets the grammar of media, and the power of resonance. A fine example of Tony Schwartz's key insight: the most powerful communication is something that resonates with what you already know, feel, and believe. Even though Vote Different leeches the insight, design, and production investment that Apple made with Chiat/Day and Ridley Scott back in 1984, let's not forget that the original ad was leeching on the resonance of Orwell's novel and imagery.

Mickeleh's Take: The tagline of Vote Different promises that we'll see why 2008 won't be like 1984. Not so. In our new political and media world every year will be like 1984.

(Tags: Campaign , YouTube, Media, Apple, Advertising, Hillary, Obama)

Cleaning Tips for Black MacBook

I just de-smudged, and de-oiled the finish of my black MacBook. Looks good as new.

Playing Heloise for MacBook, Josh R. Holloway has the recipe--and the disclaimer (expanding on a hint on the InsanelyMac Forum).

Mickeleh's Take: Mickeleh offering cleaning tips? The world must be coming to an end.

(Tags: MacBook, Cleaning)

Robert's Rules of Order: Scoble Nabs Three of Top Four Slots in Google Search for "Robert"

Search Google for "Robert" today and three of the top four results are for popular blogger Robert Scoble. Mysterously, an obscure actor who once played fictional taxi driver Travis Bickle and actual boxer Jake LaMotta manages to squeeze it into slot three.

Microsoft's live.com lists the Wikipedia article on the name "Robert" first, and then moves on to a pantheon of iconic Roberts, such as composer Schumann...poets Burns, Frost and Service... actors DeNiro, Iler, Prosky, Duvall, Downey Jr., and Mitchum... comedian Schimmel, blues maestro Johnson... photographer Mapplethorpe, wine maker Mondavi, attorney general and senator Kennedy, authors Sabuda and Stevenson ... singer Palmer, pig farmer and serial killer Pickton... and Broadway's own Goulet. You'll go through pages of Roberts before running into geek blogger Scoble.

Guess which one Scoble thinks is a better search engine?

Mickeleh's Take: Will "will Google supplant Microsoft" supplant "Mac vs. Windows" as stronger link bait?

(Tags: Google, Microsoft, scoble, search)

Dear NBC: Tone Down the Heroes Spoilers, Please

I share Jeremy Toeman's complaint about NBC airing too many spoilers in their promos for Heroes. It's not just the "next week on..." preview at the end of the episode—I know those are coming and I can duck them.
But, as Jeremy points out, NBC is peppering clips from Heroes throughout their schedule. You never know when they're going to hit. (Hey, NBC, don't force me to use the nifty 30-second skip button on my Moxi to blow past all your promos and ads. I know you don't want that. But what choice do you give me? Oh yeah, I can stop watching anything on NBC except Heroes.)

Mickeleh's Take: It's getting worse. The newest wrinkle is to run promos within the episode for something that will happen in the next act. Gimme a break here. Heroes is a hit is because of WOM, WOW, and WOB (word of mouth, web, and blog). It's built to hold an audience. Trust it. If it ain't in the writing, casting, & production, then pimping an explosion in Act IV, won't get me past Act I. If I need an explosion fix, I'll reach for the DVD of SCTV and watch Farm Film Report. They blowed up things real good.

BTW: Check out Jeremy's Unofficial Heroes Drinking Game. But not if you're driving. There have been some chugs in recent episodes.

(Tags: TV, Heroes)